Topic
Infographics / Active Mobility
Project
Research
Infography
Identity and strategy
App
CHANGING BEHAVIORS FROM PASSION AND PROFESSION
misteriosa chiva
Within the framework of the 15 years of the bike stop on the engineering faculty of Montevideo, a strategic proposal is generated to inform and encourage active mobility, showing its benefits compared to other means of transportation. Misteriosa Chiva comprises a planned strategy for multiple faculties, taking advantage of the different codes managed in each one.
Year
2019  H1
Desafío
Display information objectively and professionally, to a specific audience that can decode it in an entertaining manner.
Analisis
• Context
— Misteriosa
FACULTY OF ENGINEERING
In between logic and research
Focused on Montevideo, in particular the university of engineering, a territory where awareness of the road space is slowly increasing and where empirical and evidential research has an important place in decision-making.
engineering university map
A complex jargon
Appropriate language was used with codes that resonate in the student population of that faculty.

The infographics appeal to curiosity and, as a didactic game, it is intended that the audience deciphers the information that is encoded.

The reader is expected to finish the infographic understanding the laws and rules that are intertwined on the bike's paradigm; knowing how the different variables affect its movement; and having useful tools in case they decide to ride one.
Scientific method
We find in the exercises that are given in engineering matters an interesting point to exemplify and demonstrate the forces that enter into dialogue at the moment that a person moves by bicycle. We also add a technical graphic language to complement the information provided.
benefits of active mobilitytime benefits of active mobilityenviormental benefits of active mobility
AN INTEGRATED MACHINE
More than just pieces
The bicycle consists on an integration of several simple -smaller- machines: levers on the brakes, the plate and the rear sprocket that form the gear of chains and wheels, an approximate of 350 pieces constitute this revolutionary machine.
Desarrollo
• Infografías
— Misteriosa
INFOGRAPHICS
Functionality
An infographic is a combination of images and text, distributed in a visual format in order to convey a whole -complex- message in a simplified manner. It informs and impact users with the content displayed, having visuals and words entwine.
infography poster on bikes and engineeringPoster analisis
Desarrollo
• Infografías
— Misteriosa
APP
Funcionality
The application enriches the panel, it tells the story in an orderly manner so that the entire population can access it; tools are added so that the user who rides frequently may take advantage of it. The app as a medium is used to show what cannot be shown in the infographics panel: such as the use of photography that illustrates the information.
app screen mockup ui design